New York AcuHealth
website / branding / collateral
This responsive website was created for renowned Chinese medical practitioner Dr. Daniel Hsu, with the goal of introducing eastern healing and wellness modalities to western users. It features abundant information on traditional Chinese medicine, along with dynamic content including press, news and a blog.
The marketing kit, including a logo, stationery system and letterpress-set business cards with a gilded edge, features a design concept that marries ancient and modern. The outer folder, housing a brochure, DVD and inserts, features a die-cut in the shape of the yin-yang symbol, blind-embossed logo, and a bellyband with the texture of aged paper.