Beauty by Popsugar

packaging / collateral / email marketing

Beauty by Popsugar

Newly launched in March 2018 by Lisa Sugar, BEAUTY by POPSUGAR is a new beauty line inspired by input from POPSUGAR.com's 100 million beauty junkies and Lisa’s personal passion for beauty. We designed the shipping box and collateral that customers receive after purchasing the product. This includes the design of the box, a clear plastic pouch, product brochure, tattoos, thank you cards and receipt holder. We also had the pleasure of working on some of the primary and secondary package designs.

Beauty by Popsugar
Beauty by Popsugar

We also designed multiple presentations, including a corporate pitch deck to present to potential retailers, a marketing plan and a training binder for their sales team.

Beauty by Popsugar

We also developed an email marketing template and designed and programmed their regular eblasts.

Beauty by Popsugar