projects: website

GoodTrueBeautiful

GoodTrueBeautiful, Inc. is a unique organization, part e-commerce and part community, born out of founder and author Beth Nonte Russell’s experience adopting a baby from China. Darling Design created a website to embody all of its aspects, with the goal of not only selling products but also engaging visitors in Russell’s inspiring personal story.

The Our Story section, based on Russell’s memoir, foreverlily, is designed to resemble a book. The Products section, featuring the foreverlily fragrance, is preceded by a Flash intro using imagery from the video, foreverlily, viewable on the site. Visitors are invited to reflect on what is good, true and beautiful in their lives, share their experiences, and send “meditation e-cards” created by Darling Design.

As GoodTrueBeautiful will continue to evolve, we built a content management system that will allow the client to monitor contact forms and update Press items.

 

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